The Russian catering market continues to develop. New establishments are opening, competition is growing, and the number of clients per establishment, accordingly, decreases. In order not to burn out - you need to look for ways to attract customers to the restaurant.
Instructions
Step 1
Improving culture and service level.
Even if the dishes in the institution are amazing, the impression from them can be spoiled by poor quality service.
One of the options for solving this problem is to recruit waiters with extensive experience and good recommendations. To solve this problem, you can use the services of recruiting agencies. You can also hire a specialist and provide training to improve the level of service. In large restaurants and restaurant chains, this is usually done by a special department of the company.
Step 2
Staff motivation.
Do not forget about the restaurant staff. With the right motivation, profit growth will not be long in coming. It is worth considering introducing a system of fines and rewards.
Step 3
Hall decoration.
The design of the hall depends on the target audience for which the institution is designed. For example, the classic interior and expensive furniture of an elite restaurant will not be affordable and not in demand from a sports bar.
Also, the menu and prices should correspond to the capabilities of the target audience. After all, the budget, the purpose of the visit and the habits of a football fan and a visitor of an elite cafe are different.
Step 4
The bright appearance of the restaurant.
The external appearance of the institution must correspond to its internal content. The sign and the building itself must be visible. Otherwise, the visitor will simply not notice him and will pass by.
Step 5
Loyalty program implementation.
The loyalty program includes a set of marketing tools for product promotion. These are various promotions, small gifts, contests and quizzes. Clients are always attracted by something “free”. Come up with some kind of action. For example: “Every second cocktail is free” or “On Wednesday girls dessert is free”.
Step 6
Installing Wi-Fi.
Restaurants and cafes are actively using this method of attracting customers. It is important for many customers that they can not only eat deliciously, but also go to the Internet for free. Install a so-called "access point" in the establishment. A Wi-Fi zone with a radius of about 50-100m is formed around it.
