Until a few decades ago, methods of attracting readers to the library were out of the question. Today library marketing is gaining momentum, because a modern library can be a real cultural and business center of the city.
Instructions
Step 1
Previously, one could come to the library in order to read books, which, against the background of the general shortage of the book market, was simply indispensable for schoolchildren, students and simply reading lovers. Today, interest in libraries has dropped significantly. This was influenced by the spread of the Internet, the emergence of electronic books, the obvious obsolescence of library funds. Therefore, the main task of attracting the reader to the library in its basic concept is the constant increase and optimization of the book fund. The reader should be informed that it is in the library that you can find not only rare and old books, but also the most current novelties that you cannot always afford to purchase. Disseminate information in an accessible way so that potential readers are aware of your book novelties.
But in order to constantly replenish the fund, the library will never have enough budgetary funds. That is why the development of related services will not only be an excellent source of financial investments, but also turn the library into a cultural and business center of the city.
Step 2
Any library can be turned into a place where a visitor can spend the whole day, receive various information, communicate and have fun. Proceed from the available space on which you can open departments that provide related services. The library must have a business center that performs all kinds of services for duplication, scanning, Internet services, assistance in writing abstracts, etc. Such a center can be combined with a cafe. But if there is a separate room for a cafe, then it can be made focused on obtaining information. Internet access, a wide range of periodicals, holding creative evenings - all this will attract visitors to your library and bring additional income. In one of the classrooms you can open language courses, and the existing department of literature in foreign languages will be a good help for students.
Step 3
If your library is small, make the most of even the available space. The walls can be designed for organizing small exhibitions, the halls for the exposition of folk art objects. Reading rooms can be rented for scientific conferences or meetings with writers.
To implement such programs, hire a public relations specialist who will constantly inform the population about the services and activities of the library, as well as attract additional investment. Be sure to send part of the funds received from additional services to replenish and optimize the book fund. The purchase of modern literature, electronic catalogs, the service of selecting a bibliography on a specific topic - all this will make visiting the library convenient and necessary for the reader.
