Many people realize that the task of advertising is not only to sell a product, but also to influence the mindset of the broad masses of people. In order to make people believe in anything, not only advertisers, but also leaders of various organizations and creators of ideologies use certain techniques of influencing the human psyche. These techniques are very simple and not so difficult to use if done wisely.
Instructions
Step 1
First of all, you must win over people by demonstrating your disinterestedness and desire to donate something to a person. In addition, authoritative personalities almost always inspire trust - that is why famous actors and musicians often play in advertising, who by default arouse the sympathy of the audience, which means that the advertised product also arouses sympathy.
Step 2
Convince the person that what you are telling him exists in a unique and unique instance, and has no alternatives. The person should also feel that he can get some kind of bonuses for believing you - prizes, participation in the drawing, and so on.
Step 3
Act on people's feelings of fear - identify what they are afraid of and appeal to their fear. Let the person know that you can easily help them deal with their fears if they trust you and meet you halfway. Play not only on fears, but also on people's prejudices.
Step 4
An effective method of influencing people is ordinary repetition - this method was used by propagandists back in the middle of the 20th century. The longer you repeat something, the more the person begins to believe in what you are saying.
Step 5
In addition, it is important that the source of the advertisement or some idea corresponds to its image and theme - only in this case they will be trusted. For example, if you want a person to believe that a certain laundry detergent is the best, have an attractive and experienced housewife tell him so.
Step 6
Think carefully about the keywords that will form the basis of your advertising slogan. They should carry the main informational load, and at the same time, the slogan should be laconic and short. Any listener remembers a good slogan at the earliest opportunity.
Step 7
Demonstrate to a person by your own example how emotions change after you have used this or that idea or service - the person must believe that his mood will undoubtedly improve, and life will improve. Finally, your posts and videos shouldn't be too long. The shorter and brighter the information is presented, the more it is imprinted in the brain of a potential client or buyer.
