In the process of a conflict, it is very difficult to refrain from retaliatory insults and not get involved in a quarrel. Try not to stoop to primitive name-calling and foul language, and respond to the offender with dignity.
In the modern world with its frantic rhythm and desire to be in time for everything, relations between people in society have become more tense and conflicting. It is almost impossible to avoid quarrels, so you need to be able to stand up for yourself and fight back in time.
This method works well for people who are below your intellectual level. For example, if you were called a "fat cow", then with all responsibility you can say that the fat layer in these animals is poorly formed, since the specificity of the feed does not allow it. Therefore, before insulting you, an individual needs to read the relevant literature.
In response to offensive attacks, you can ironically smile, thereby leveling the attempts of your opponent to humiliate you. You can also pretend that you have not heard the barbs in your address and continue to do business.
Humor is one of the best ways to get out of a difficult situation without harming yourself. You can fend off an offensive phrase with sparkling humor and, in most cases, the "viewers" of the show will be on your side. For example, in response to a flood of insults, try saying “Nice weather, isn't it?” With an ironic expression.
In any situation, as much as possible, try not to bring the matter to scandal and ugly insults. Thus, save your health and nerves.