Colors are an integral part of the surrounding world. A person, giving preference to a particular color and its shades, can make it clear what is going on deep in his soul.
Color therapy or chromotherapy is an effect on the psycho-emotional and physical state of a person using colors.
This influence is reflected in all human affairs, in his appearance, behavior and even susceptibility or resistance to diseases. The background color affects mood, general physical condition, appetite; improperly selected, it can drive in a state of depression or anxiety, cause fatigue and drowsiness, or, conversely, peace and tranquility, promote restful sleep and a positive attitude.
This is due to the fact that each color stimulates the work of certain areas of the brain and pituitary gland, resulting in the production of various hormones. This knowledge was systematized back in 1923 by Max Luscher and formed the basis of the test for human psychodiagnostics.
It is important when renovating and changing the design of an apartment, drawing up a wardrobe, and even when buying little things that will surround every day, to seriously approach the choice of colors. This will help to avoid a lot of problems in the future.
Due to the fact that women have more developed visual receptors, which are responsible for color perception, they are more susceptible to the influence of color than men.
Recently, employers have begun to seriously think about the color scheme of employees' workplaces. A correctly selected range allows you to increase the total duration of work, evoke positive emotions from the work done and create an overall favorable attitude towards the organization. Thus, work turns for a person not into a painful daily process, but a way of development and personal growth.
Marketers and advertisers have long been using the color gamut when developing advertising brochures, window dressing, and packaging of goods. This allows you to influence customers by forcing them to pay attention to a particular product directly in the store or when watching commercials.
Each person is individual and his perception of color differs from other people due to his personal characteristics, but general trends in the influence of the color scheme can be distinguished.
Red color
Acting on the energy centers, this color is an activator for any person. It is able to energize the whole day, enhance general activity and work capacity, have an effect on increasing appetite, speed up the heartbeat, and activate muscle activity.
At the same time, the abundance of shades of this color can lead to headaches and fatigue. Its excessive presence in clothing or interior is tiring, irritating, and even complete rejection of the wearer.
For lovers of red, intolerance, irritability, irascibility, and aggression prevail in character. This color of energetic strong-willed and active people who do not accept criticism, are confident and love to be in the spotlight. In the Middle Ages, the use of red on flags and standards symbolized military power.
Influence of white
The perception of white is closely related to cultural traditions and rituals. For some religions, white symbolizes purity and innocence, while for others it is the color of mourning.
In Slavic culture, he was associated with goodness and chastity, so it is customary for brides to dress in snow-white dresses.
Today, white is one of the colors of calming, pacification, rest and relaxation. Therefore, after a long day at work or everyday worries, when you come home, you should put on light.
Influence of black
This color is very ambiguous. Its perception depends on the characteristics of each person. Someone sees grace and peace in him, but for someone it is the color of evil spirits and darkness.
Overuse of black can lead to bad mood, discouragement, apathy, lingering depression and a general lack of energy.
Influence of other colors
- Blue is the color of peace and harmony, calms the nervous system, relieves nervousness and overexcitation, reduces appetite, and stimulates brain activity. Its excess can distort the real world and contribute to the emergence of illusions.
- Blue - lightness and weightlessness. Helps relieve fatigue at the end of the day, create a sense of security, relieve irritability, reduce anxiety.
- Yellow - stimulates the nervous system and appetite, stimulates mental activity, energizes, stimulates creative movement. Shades of this color affect areas of the brain that are responsible for memory and mental performance.
- Orange is positive and inspirational. Strengthens the general tone of a person, has a beneficial effect on mental qualities, concentration of attention, reduces irritability.
- Pink - romance and tenderness. With frequent use of its shades, you can get a feeling of dissatisfaction and fatigue.
- Green - youth and freshness. All shades of this color have a beneficial effect on the visual receptors. Associated with safety. Dark shades can cause depression.
