Researchers from the Institute of Information and Communication have studied the effect of online advertising on a person's condition for a long time. It turned out that the memory of her remains in our brain for about three months.
A modern person spends at least 3 hours of free time on the Internet. During this time, the brain is busy not only reading articles and viewing photo albums, but also fixing advertising information. Pop-up banners, animation, blinking and simple text information are imprinted on the retina of the eye and go to the brain regardless of our desire.
Special attention should be paid to pop-up windows - small pictures that are activated automatically. Most people choose to ignore them or immediately remove them from their field of vision. However, the unexpected appearance and bright colors are annoying and lingering in the memory.
Even if you do not notice or remember any information, the brain will still store it. Then, when choosing a purchase, a person will usually prefer the product that he has already seen, regardless of whether he remembers it or not.
How to protect your brain from unnecessary information overload? First, control the flow of information entering your consciousness during the day. Secondly, install special programs that block any advertising on the Internet. Third, improve your brain's ability to process more information.
