Addressing "you" provides for a free and familiar nature of communication with a person. However, such a transition is not always appropriate. In addition, communication in personal tones should be convenient for both interlocutors.
Transition to "you" by the rules of etiquette
Older people should be addressed as "you", because they have more life experience, and such an appeal serves as a sign of respect for them. Also, "you" refers to those who are higher in position or rank, which allows you to create strong business relationships. There are other cases of similar treatment, which will be described below.
It is customary in society to communicate on "you" between people of the same age, social and business status. At the same time, an important point is that the interlocutors should know each other well, that is, be on friendly terms. It is necessary to correctly determine the moment at which you can switch to "you" in communication with a person. Usually it comes when you feel that it is easy for you to communicate with the interlocutor, you always find a common language, do not feel shy. Please note that in accordance with the rules of etiquette, during communication between a man and a woman, it is the latter who should initiate the transition to "you". Thus, she shows her trust in a man and a desire to make communication more intimate.
Ways to switch to "you"
Before switching to personal communication, ask the person for permission to do this, for example, “May I go to you?”. If the formal phase has dragged on for a long time, and you feel a kindred spirit in this person, you can say it more simply, for example, “Come on?”. At the same time, first think carefully whether the interlocutor will not be against it. Even if you feel comfortable in the conversation, he may feel a little awkward. Try to recognize his emotions and understand their attitude towards you.
There is no exact opinion as to when it is best to switch to "you". In some cases, this requires communicating with a person for days or even months in an official tone, while in others, the transition is carried out already in the first minutes of the conversation. Most likely, you yourself will feel this moment intuitively.
If you doubt that it is worth switching to "you", do not rush to do it. In Russia, it is customary to refer to all strangers as "you". Having made a mistake and too abruptly switching to a familiar tone of communication, you risk being rude to the interlocutor. It may seem to him that with this you want to demonstrate your superiority over him or show disdain. Therefore, further communication may no longer work out properly.